[Loch-Ruadh] Fw: New Wine Merchant

Connie Nurmi cnurmi at email.msn.com
Tue Feb 19 20:15:33 PST 2002


Surly you jest sending me a Wal-Mart add-

----- Original Message -----
From: "STEVE K ROURKE" <SROURKE at prodigy.net>
To: <Undisclosed-Recipient:@pimout2-int.prodigy.net;>
Sent: Monday, February 18, 2002 11:01 PM
Subject: [Loch-Ruadh] Fw: New Wine Merchant


>
>
>
>  New Wine Offered by Wal-Mart
>
>  BENTONVILLE, ARK (AP) - Some Wal-Mart customers soon will be able to
>  sample a new discount item - Wal-Mart's own brand of wine.  The world's
>  largest retail chain is teaming up with E&J Gallo Winery of Modesto,
>  Calif., to produce the spirits at an affordable price; in the $4-6 range.
>
>
>  While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart
>  brand wine into their shopping carts, there is a market for inexpensive
>  wine, said Kathy Micken, professor of marketing at Roger Williams,
>  University in Bristol, R.I.  She said: "The right name is important."
>
> So, with that in mind, here are the top 12 suggested names for Wal-Mart
>  Wine:
>
>
>  12.  Chateau Traileur Doublewide
>  11.  White Trashfindel
>  10.  Big Red Gulp
>  9.  Grape Expectations
>  8.  Domaine Wal-Mart "Merde du Pays"
>  7.  NASCARbernet
>  6.  Chef Boyardeaux
>  5.  Peanut Noir
>  4.  Chateau des Moines
>  3.  I Can't Believe It's Not Vinegar!
>  2.  World Championship Wriesling
>
>  And the number 1 name for Wal-Mart Wine...
>
>  1.  Nasti Spumante
>
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