[Namron] Off topic for the computer nerds.

[Grimmie]

Dell to Aquire Alienware


Dell announced it has entered a definitive agreement to acquire PC maker 
Alienware, known for its radical case design and high-performance gaming 
systems. Terms of the purchase were not disclosed.

Dell said Alienware will operate as a wholly owned subsidiary following 
completion of the transaction and will maintain its own product development, 
product marketing, sales, technical support and other operations, as well as 
the Alienware brand. Alienware management and founders will continue to 
operate the company as a stand-alone unit of Dell.

That means that Alienware will continue to use AMD processors in its 
systems, as well as Intel chips. Though Dell has said in the past it doesn't 
have an exclusive agreement with Intel, it uses only Intel processors 
throughout its lineup. Dell has attributed its reluctance to use AMD chips 
to concerns that the company can't produce the volume Dell requires. 
Industry analysts have been predicting that Dell will launch an AMD-based 
product this year, most likely a server.

In an announcement posted on the Alienware Web site, CEO Nelson Gonzalez 
states, "We believe that this acquisition will offer our customers the best 
of both worlds-an Alienware that takes advantage of the world-class business 
practices and operational efficiencies that have made Dell one of the most 
respected companies in the world, while preserving the DNA of the Alienware 
brand and product strategy portfolio."

It's not clear whether Dell will continue its XPS line of gaming systems, 
which compete with Alienware systems. Dell Chairman Michael Dell says, 
"Alienware's products are an excellent complement to Dell's own line of 
high-performance computers designed for gaming, enthusiast and media content 
customers. In addition to offering high-quality, high-performance products, 
Alienware has tremendous brand appeal with consumers and creative business 
professionals."