SC - Prez Choice was Wegman's

[Vanishwood at aol.com]

In a message dated 4/10/99 9:38:14 AM Central Standard Time, 
dy018 at freenet.carleton.ca writes:

> President's Choice is a reasonably good generic brand name but not all their
>  products are worth buying. Its a trial and error situation and personal
>  preference. Most of their products I wouldn't buy again but there are a few
>  that are pretty good. I do like their salsa and their multi-cheese lasagna
>  (when I'm in a hurry) but for the most part I have certain brands that I
>  won't deviate from.
>  
>  Micaylah

Funny thing but PC products sell really well vis-vis most national brands in 
Canada, in fact I understand (from Dave Nichols, who was the marketing 
manager for PC) that PC Carbonated beverages have a higher market share in 
Loblaw stores than Coke or Pepsi.  In the corporate brand industry here in 
the US, PC is considered one of the best programs in terms of quality and 
depth of line.  Loblaws leads the supermarket industry in the US and Canada 
in terms of product development (They bring to market about 100-200 new items 
a year, and drop 50-100 on average), for example I saw a great line of Indian 
frozen entrees at the Queensquay Loblaws, except for Trader Joe's, you would 
never see that in a corporate brand in the US. They also have great natural 
cheese, olive oil, dry pasta, cereals and shelf stable breads.  In Canada 
they sell a great Chai Tea mix too... 

Funny thing about their salsa, its made by a pasta sauce manufacturer in 
upstate NY (I pretty sure), and I would swear that the stuff tastes like 
pasta sauce with hot peppers added.. ;-)  I'd agree its all to an 
individual's taste...but I like their products...

Ethelwulf
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