SC - Miracle Whip OOP (was Re: Sweet and Savory)

[Philip & Susan Troy]

Adamantius wrote:
<<<<<You don't wanna include the word "adequate" anywhere in that last
sentence? The thing is, they would have you believe it is a totally
different product, and that comparing it to mayo is like comparing
apples and oranges. What they don't tell you is that they were forced by the FDA's Standard of Identity rules to call it "salad dressing" and not mayonnaise, in spite of the fact that it was clearly created (and Kraft cheerfully admits this) as a cost-cutting measure to battle falling mayo sales during the depression. Bearing in mind that commercial mayos use considerably less egg yolk than homemade ones, >>>>>>>>>

Kraft bathtub caulk may well be reviled as a depression food.  Many food preferences are based down through generations, and we have several in our family that are related to depression era empoverished menues.  Miracle Whip may be the same thing . . . families had to use it then, and when money eased up, the people swore they'd never have to use it again.  Just a generalization of some other food aversions handed down to me (but often resisted).

I cut and pasted from the History of Miracle Whip site to support Master A's info:

In 1933, the Kraft name had been
        well-established as a brand name distributor of
        only mayonnaise, yet sales were slipping badly
        as a result of the Depression. Soon, Kraft
        developed a salad dressing better than any
        other that possessed a texture comparable to
        mayonnaise and at a lower price. This
        revelation sported the same name as the
        machine that created it -- MIRACLE WHIP.



                                        First introduced at the 1933 Century
                                        of Progress Chicago World's Fair,
                                        MIRACLE WHIP soon launched one
                                        of the biggest food advertising
                                        campaigns to ever grace the media --
                                        from print to TV. And this initial
                                        effort led to 22 weeks of almost
                                        non-stop advertising, including a
                                        weekly two hour radio show. At the
                                        end of this introductory period,
                                        MIRACLE WHIP was outselling all
                                        other brands of salad dressing and
                                        mayonnaise... MIRACLE WHIP had
                                        become a favorite of generations.