[Sca-cooks] Evaporated Cane Juice

[lilinah at earthlink.net]

This ingredients - Evaporated Cane Juice - is now appearing in many 
"health"-oriented and up-scale products.

Yeah, sure, it's sugar...
BUT...
when you buy generic sugar in the USA it is often partly or 
completely beet sugar. But this is cane sugar.

Using this labelling leads to four things that i can think of, one of 
which is a benefit, and the other three purely for marketing purposes:
1.) makes it clear that it's cane, not beet or corn (good)
2.) makes it sound like a cooler foofier ingredient than it really is
3.) avoids saying sugar, which i guess some people think is a "bad word"
4.) might fool some people who aren't thinking clearly that it's not 
a sweetener .

First, i'm actually somewhat heartened, because now when i buy some 
of these products i know they contain cane sugar and not beet or corn 
sweetener.

Second, i'm also somewhat disturbed, because while making it clearer 
what is in the product, it also somewhat obscures the fact that this 
is a sweetener to those who are not thinking clearly.
-- 
Urtatim (that's err-tah-TEEM)
the persona formerly known as Anahita