[Sca-cooks] Food Styling

Johnna Holloway johnnae at mac.com
Fri Jul 2 04:29:25 PDT 2010


In the mailbox this am was a note from a major online bookseller
(well ok Amazon.com) regarding the
latest John Wiley book on professional food styling.

It's titled oddly enough
Food Styling: The Art of Preparing Food for the Camera by Delores  
Custer.

Her cute webpage is at http://delorescuster.com/

$75.00 is the list price but prices are varying widely with huge  
discounts being offered.

It came out in May 2010.

http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470080191.html

Wiley describes it as:

Full of ingenious advice on styling in any media and packed with full- 
color photographs, Food Styling reveals every trick of the trade, from  
making a beverage appear to sweat to producing those perfect grill  
marks on meat without a grill. Filled with resources and organized in  
a simple problem-and-solution format, this is an ideal resource for  
both experienced foods styling pros and first-timers alike.

This is the only book of its kind on the market, shedding light on the  
art and craft of food styling
More than 300 full-color photos reveal the process of styling and the  
spectacular results, teaching and inspiring anyone interested in food  
and how it is presented in media
The book features a timeline of 60 years of food styling, a glossary  
of important terms, and a listing of vital styling resources
The only book the aspiring or professional food stylist will ever  
need, this exceptionally thorough resource covers challenges from  
flawless fried chicken to fluffy, cloudlike cake frostings-and  
everything in between
Readers might enjoy taking a look at it, especially if you like to  
enter contests (and I know it's not going to discuss medieval  
presentation but most people who judge in the SCA judge with a 21st  
century eye)
or maybe you just wonder how presentation gets judged on Top Chef.

Johnnae



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