[Steppes] Ideas . . .

[Sir Morgan Buchanan]

I think it's crucial to think "target market."Comic, game, bookstores are better than movie rental places.  Movie rental places get you a lot of exposure, but it's like carpet bombing your farm to kill the mouse in your kitchen.  You certainly MAY get someone interested, but you burn through a lot more flyers for each person who becomes interested.  If cost isn't an object, carpet bombing is great.  But if cost wasn't an issue, we'd make commercials and put them on TV.  :)Morgan



> Date: Tue, 24 Apr 2007 07:32:23 -0500> From: faelancaimbeul at gmail.com> To: steppes at lists.ansteorra.org> Subject: [Steppes] Ideas . . .> > I have a couple ideas that I want to put out to the populace to think about> before business meeting. Constance and I have been tossing around the idea> of printing out flyers to put in book stores, comic shops and game stores> around town, possibly movie rental places as well, to advertise the SCA in> general, and the Baronies specifically, at least Steppes, unless Elfsea's> willing to go in on this. The main reason I'm asking is that it would> require printing a large number of flyers, and many people to get them out.> We could have them printed, perhaps with display boxes of some kind, like> tri-fold boxes for pamphlets, and then everyone hits up their local stores> and places them, and keeps them filled. This will get us constant exposure.> Combine this with a regularly updated website that advertises our events and> contacts, and we have a near constant advertising campaign.> > My question to everyone is do you think it's worth trying?> > Faelan