ANST - laws of economics and membership

[PKieferjr at aol.com]

In a message dated 2/15/00 11:37:21 AM Central Standard Time, 
kaitlyn_mckenna at hotmail.com writes:

<< Actually, one can only lower the price of an item to the extant that it 
 covers the cost of the item. Current prices in the SCA cover the cost of the 
 SCA, Inc.  The prices really shouldn't go lower by definition.  Therefore, 
 to increase demand, other methods are employed: advertising.  This is what 
 this discussion is really about.  We should encourage (advertise) 
membership. 
   If membership ever reaches a level where there is excess income...I can 
see 
 the prices dropping, but we aren't there yet.
  >>

And, yet, the customer has clearly demonstrated that the person is not 
willing to pay that much.  Again, the chicken or the egg?

So, how do we get around this paradox?  How do you convince someone that it's 
worth the added cost?

Lord Johanne Kiefer Hayden          Paul E. Kiefer, Jr.
Barony of Bryn Gwlad                "Insanity with an attitude."
Kingdom of Ansteorra                pkieferjr at aol.com
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