[Loch-Ruadh] Fw: New Wine Merchant
STEVE K ROURKE
SROURKE at prodigy.net
Mon Feb 18 21:01:56 PST 2002
New Wine Offered by Wal-Mart
BENTONVILLE, ARK (AP) - Some Wal-Mart customers soon will be able to
sample a new discount item - Wal-Mart's own brand of wine. The world's
largest retail chain is teaming up with E&J Gallo Winery of Modesto,
Calif., to produce the spirits at an affordable price; in the $4-6 range.
While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart
brand wine into their shopping carts, there is a market for inexpensive
wine, said Kathy Micken, professor of marketing at Roger Williams,
University in Bristol, R.I. She said: "The right name is important."
So, with that in mind, here are the top 12 suggested names for Wal-Mart
12. Chateau Traileur Doublewide
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Wal-Mart "Merde du Pays"
6. Chef Boyardeaux
5. Peanut Noir
4. Chateau des Moines
3. I Can't Believe It's Not Vinegar!
2. World Championship Wriesling
And the number 1 name for Wal-Mart Wine...
1. Nasti Spumante
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