[Loch-Ruadh] Fw: New Wine Merchant

Mon Feb 18 21:01:56 PST 2002

 New Wine Offered by Wal-Mart

 BENTONVILLE, ARK (AP) - Some Wal-Mart customers soon will be able to
 sample a new discount item - Wal-Mart's own brand of wine.  The world's
 largest retail chain is teaming up with E&J Gallo Winery of Modesto,
 Calif., to produce the spirits at an affordable price; in the $4-6 range.

 While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart
 brand wine into their shopping carts, there is a market for inexpensive
 wine, said Kathy Micken, professor of marketing at Roger Williams,
 University in Bristol, R.I.  She said: "The right name is important."

So, with that in mind, here are the top 12 suggested names for Wal-Mart

 12.  Chateau Traileur Doublewide
 11.  White Trashfindel
 10.  Big Red Gulp
 9.  Grape Expectations
 8.  Domaine Wal-Mart "Merde du Pays"
 7.  NASCARbernet
 6.  Chef Boyardeaux
 5.  Peanut Noir
 4.  Chateau des Moines
 3.  I Can't Believe It's Not Vinegar!
 2.  World Championship Wriesling

 And the number 1 name for Wal-Mart Wine...

 1.  Nasti Spumante

More information about the Loch-Ruadh mailing list