[Loch-Ruadh] Fw: New Wine Merchant
cnurmi at email.msn.com
Tue Feb 19 20:15:33 PST 2002
Surly you jest sending me a Wal-Mart add-
----- Original Message -----
From: "STEVE K ROURKE" <SROURKE at prodigy.net>
Sent: Monday, February 18, 2002 11:01 PM
Subject: [Loch-Ruadh] Fw: New Wine Merchant
> New Wine Offered by Wal-Mart
> BENTONVILLE, ARK (AP) - Some Wal-Mart customers soon will be able to
> sample a new discount item - Wal-Mart's own brand of wine. The world's
> largest retail chain is teaming up with E&J Gallo Winery of Modesto,
> Calif., to produce the spirits at an affordable price; in the $4-6 range.
> While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart
> brand wine into their shopping carts, there is a market for inexpensive
> wine, said Kathy Micken, professor of marketing at Roger Williams,
> University in Bristol, R.I. She said: "The right name is important."
> So, with that in mind, here are the top 12 suggested names for Wal-Mart
> 12. Chateau Traileur Doublewide
> 11. White Trashfindel
> 10. Big Red Gulp
> 9. Grape Expectations
> 8. Domaine Wal-Mart "Merde du Pays"
> 7. NASCARbernet
> 6. Chef Boyardeaux
> 5. Peanut Noir
> 4. Chateau des Moines
> 3. I Can't Believe It's Not Vinegar!
> 2. World Championship Wriesling
> And the number 1 name for Wal-Mart Wine...
> 1. Nasti Spumante
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