[Sca-cooks] Wal-Mart wines

[Susan Fox]

Forwarding this to my pappy, the wine columnist.    Ha.
S.

Michael Gunter wrote:

>
> Wal-Mart announced that they will soon be offering customers a new 
> discount item: Wal-Mart's own brand of wine. The world's largest 
> retail chain is teaming up with Earnest & Julio Gallo Winery of 
> California to produce
> the spirits at an affordable price, in the $2-5 range. 
>  
> Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart 
> brand into their shopping carts but; "There is a market for 
> inexpensive wine", said Kathy Micken, professor of marketing. She went 
> on to say: "But the right name and presentation is important." 
>
> Customer surveys have been conducted to determine the most attractive 
> name for the Wal-Mart brand. The top 10 surveyed names in order of 
> popularity are: 
>  
> 10. Chateau Traileur Parc
> 9. White Trashfindel 
> 8. Big Red Gulp
> 7. World Championship Riesling
> 6. NASCARbernet
> 5. Chef Boyardeaux
> 4. Peanut Noir
> 3. I Can't Believe It's Not Vinegar!
> 2. Grape Expectations 
> 1. Nasti Spumante
> The beauty of Wal-Mart wine is that it can be served with either white 
> meat (Possum) or red meat (Squirrel). It will also be available in 
> convenient 6-packs (aluminum cans or plastic bottles) or in 24-can 
> cases. It will be presented in the same coolers and next to the 
> beverages of choice that Wal-Mart's customers are already familiar with.