[Sca-cooks] The Perfumer and the Cook

[Sharon Gordon]

http://www.stiltoncheese.com/news.cfm?page_id=1317
http://news.bbc.co.uk/2/hi/uk_news/england/leicestershire/4761989.stm

http://boisdejasmin.typepad.com/_/2006/05/eau_de_stilton.html

May 12, 2006
Perfume News: Eau de Stilton

BBC reports that the Stilton Cheese Makers Association (SCMA) has 
launched Eau de Stilton, a perfume that the SCMA hopes would encourage 
people to eat more stilton. As one of the SCMA representatives, Nigel 
White noted, "The perfume has a very earthy, musky, herby type of 
background which is very different to the very sweet perfumes you smell 
wafting down the street as someone walks past you." "Blue Stilton 
cheese has a very distinctive mellow aroma and our perfumier was able 
to capture the key essence of that scent and recreate it in what is an 
unusual but highly wearable perfume that we are very proud to put our 
name to. "
For the time being, the fragrance is available in sample form from the 
SCMA, however, if it is to prove commercially successful, the mass 
distribution is planned. More information on the creation of the 
perfume is available from the Stilton Cheese Makers Association, which 
also lists the notes for the perfume as including yarrow, angelica 
seed, clary Sage and valerian. The samples can be obtained by emailing 
stilton at brazenpr.com. Thanks to Paru for the link.
To my knowledge, this is the first time that cheese has served as a 
direct inspiration for a perfume, although a clever Canadian Gouda 
cheese ad has often been construed as advertising a fragrance. It is 
rather amusing, and I encourage you to take a look.