HERB - Medieval Commercial

[Christine A Seelye-King]

Just a little something to ponder for all of you World Cup fans out
there.

Mistress Christianna MacGrain, OP, Meridies

I was having a chat with Geoff Chaucer this afternoon. He reminded me
that even though American football and English football are two entirely
different things, there still was pagentry galore even in the earliest
days.

During a commercial break in the 1346 championship match between the U
of Canterbury Wulfs and the Oxford Teacher's College Dons, 20 maidens
fair, wearing heavy cotton and velvet gowns with bare midrifts, danced
onto the field of combat in formation, did a salacious gavotte and
chanted:

Pusheth them back, shoveth them back, mightily with more strength,
mightily with more streangth. Yeah verily, yeah verily, ray rah verily.

The crowd went wild and paid no attention to the criers doing the
commercials. Thus was born the concept of making ale ads funny enough to
keep people tuned in to their messages during a game.


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