[Sca-cooks] Beer Alc was (MY DAY IN CLASS)

[Barbara Benson]

Greetings,

US law states that beer companies cannot display the alchohol content in a prominent manner on their packaging. The
rationale behind this was a fear that if companies could advertise based on the alchol content then there would be an
escalating "beer war" with the alchol content rising and a corresponding rise in drunk driving ect....

The reason I know this is that I used to work in printing packaging and there are strict rules about how big of type
that the alc content can be listed in and where on the package it can appear. Same for nutritional labels.

Glad Tidings,
Serena da Riva
> I think US beer manufacturers don't mention this on their labels
> because they don't want people to realise it, but in Australia at least
> it's required by law that all alcoholic beverages have the % alcohol
> listed, so it's much more obvious.  In .au, "lite" beer is advertised as
> a good way to drink socially without going over the legal alcohol limit
> for driving, rather than as a low-calorie alternative.