[Sca-cooks] Beer was OT: Harry Potter

[AF Murphy]

The really interesting thing is the way that marketing has morphed, and
how successful it is!

I have a friend. He's a union stagehand and light guy (out in Jersey,
not Local 1) and plays rock n roll guitar. Firmly believes he's a rebel
and an independent thinker, though he tends to rebel just like all the
other good rebels... *G* He drinks Bud, only. Why? Well, because it's
the beer all the rockers drink! How does he know this? Well, they seem
to have had a successful ad campaign some time ago... His image of it
fits his image of himself. And he's really drinking an image, not a beer...

Now, I drink a certain amount of it myself at home. Why? Because it's
cheap... I only buy it on sale. To me, it's beer's version of vin
ordinaire. I don't drink it out, or with a nice meal, but it's OK with a
plate of rice and beans... but then, I'm not really a beer drinker, and
don't pretend to be.

AEllin/Anne

Phil Troy/ G. Tacitus Adamantius wrote:

>
> Actually, both Bud _and_ Coors are the result of marketing pressures
> [beer being pushed as a "womens' drink" during WWII when most
> factories had a high proportion of female workers] gone wild. Both
> are effin' close to water, and it is a matter of individual taste
> whether you prefer beer brewed with rice <shudder>, which a lot of
> people, worldwide, either do, or don't mind, anyway.
>
> Unfortunately, the simple reality is that populations often have bad
> beer (and in some cases bad food) because they either prefer it or
> have accepted it as a compromise. If there were no market for it it
> wouldn't exist; sneer at Bud all you want, but you (a generic you)
> are a functional minority.
>
> Adamantius
>
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