[Sca-cooks] cookbooks versus the internet
Johnna Holloway
johnnae at mac.com
Thu Dec 9 10:29:00 PST 2010
Meant to mention this article from the NYT
Helping Ingredients Step Out of Their Comfort Zone By ANDREW ADAM NEWMAN
Published: December 5, 2010.
It talks about cookbooks versus the : "In this digital age, the old-
fashioned cookbook has maintained its presence in the kitchen. Cooks
are still most likely to crack open a cookbook for a recipe, according
to a survey by Mintel, a market research firm, followed by these
alternatives: learning recipes from Web sites, from family members and
from cooking shows on television. But that is shifting for younger
cooks, with those from 18 to 34 saying that they are more likely to
find recipes online than in cookbooks."
The article also includes this new trend--
General Mills or Betty Kitchens--
"The company recently introduced recipes related to what it called the
“hot holiday trends,” like Beer and Bacon Mancakes, for example. The
dish, which according to the company draws inspiration from an upswing
in the popularity of so-called dude food, includes beer, bacon and
Bisquick, a General Mills brand."
Dude Food???
http://www.nytimes.com/2010/12/06/business/media/06adco.html?_r=1&scp=6&sq=advertising%20cookbooks&st=cse
Johnnae
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