[Sca-cooks] cookbooks versus the internet

[Johnna Holloway]

Meant to mention this article from the NYT

Helping Ingredients Step Out of Their Comfort Zone By ANDREW ADAM NEWMAN

Published: December 5, 2010.

It talks about cookbooks versus the : "In this digital age, the old- 
fashioned cookbook has maintained its presence in the kitchen. Cooks  
are still most likely to crack open a cookbook for a recipe, according  
to a survey by Mintel, a market research firm, followed by these  
alternatives: learning recipes from Web sites, from family members and  
from cooking shows on television. But that is shifting for younger  
cooks, with those from 18 to 34 saying that they are more likely to  
find recipes online than in cookbooks."

The article also includes this new trend--

General Mills or Betty Kitchens--

"The company recently introduced recipes related to what it called the  
“hot holiday trends,” like Beer and Bacon Mancakes, for example. The  
dish, which according to the company draws inspiration from an upswing  
in the popularity of so-called dude food, includes beer, bacon and  
Bisquick, a General Mills brand."

Dude Food???

http://www.nytimes.com/2010/12/06/business/media/06adco.html?_r=1&scp=6&sq=advertising%20cookbooks&st=cse

Johnnae